MICA Admissions Test (MICAT) is the online university-level entrance test conducted by Mudra Institute of Communications, Ahmedabad for enrolling candidates into MICA's flagship programs- Post Graduate Diploma in Management - Communications (PGDM-C). MICAT is organised twice in a year as MICAT I and MICAT II. For the year 2020, MICAT I took place in December 2019 and MICAT II 2020 exam was conducted in January 2020. According to the AICTE, MICA’s PGP is offering admissions into two Programme viz. PGDM-C and PGDM for the Academic Year 2020-2021. Candidates can choose for the PGDM-C and/or PGDM programme. Those who opt for both the courses will have to give their mark their preference as priority 1 for first preference and priority 2 for the second preference among the two.
The course hone into Strategic Marketing & Communication and the specialisations are as follows:
* Advertising Management
* Brand Management
* Media Management
* Marketing Research and Analytics
* Digital Communication Management
MICA Admission Test (MICAT) Sections
MICAT consists of 3 sections
Section A: Psychometric Test
Section B: Section B has 4 sub-sections viz. Verbal ability, Quantitative ability & Data Interpretation, General awareness; Divergent & Convergent Thinking
Section C: Descriptive Test.
MICAT 2020 Exam Structure
|Name of the Examination||MICA Admissions Test (MICAT) 2020|
|Conducting Body||Mudra Institute of Communications, Ahmedabad|
|Mode of Examination||Online|
|Mode of Application||Online|
|Duration of Examination||2 hr.45 min.|
|Level of Examination||University-level|
|Total no. of Question||Subjective as well as Objective Type|
|Total Sections||3 with 4 sub-sections under Section B|
|Negative Marking||Only in Section C. 0.25 marks is deducted for each wrong answer.|
Dates for the further rounds of selection viz. Group Expression and Personal Interview has been postponed due to COVID-19 Pandemic. MICA will soon announce the new dates for GE and PI.
|Events||MICAT I||MICAT II|
|Commencement of Registration||9th Oct. 2019||26th Nov. 2019|
|Closing of Registration||25th Nov. 2019||17th Jan. 2020|
|Release of Admit card||3rd Dec. 2019||23rd Jan. 2020|
|MICAT Exam Date||7th Dec. 2019||25th Jan. 2020|
|Results Released||23rd Dec. 2019||14th Feb. 2020|
|GE & PI shortlist at Ahmedabad||2nd-3rd Mar. 2020 (now postponed till further announcement)|
|GE & PI at Mumbai & Bangalore||5-7th Mar. 2020 (now postponed till further announcement)|
|GE & PI at Kolkata & Delhi||13-17th Mar. 2020 (now postponed till further announcement)|
|Final Result Declaration||End of March 2020 (now postponed till further announcement)|
* Candidates must have taken or are taking CAT 2019 / XAT 2020 /GMAT (ahead 2018).
* Candidates must have a Bachelor's degree or equivalent degree in any stream acknowledged by the Association of Indian Universities (AIU).
* Candidates taking the final year Bachelor's degree exam.
STEP 1: Fill the Registration Form
Candidates who wish to apply for MICAT examination need to fill a registration form via online mode on the official website.
After filling the application form, it needs to be submitted along with an application fee of INR 1965 online using a debit card, card, etc.
Once the registration is successful, candidates receive MICA ID and password on their registered email id. These credentials must be kept safe for future use.
Application Forms for MICAT II 2020 were released on November 26, 2019, on the official website.
STEP 2: Download the MICAT admit card
MICA issues the admit card only to the successful applicants who are eligible for the exam and have successfully registered for it. The admit cards are issued online so it must be downloaded by the candidates from the official website using their respective credentials.
Admit card for MICAT II 2020 was released in January on the official website.
STEP 3: Appear for MICAT exam
MICAT takes place twice a year to examine the Psychometric & Verbal Ability, Quantitative Ability & General Awareness, Divergent-Convergent Reasoning & Descriptive competencies of the candidates.
Exam for MICAT II 2020 was conducted on January 25, 2020.
STEP 4: Check the MICAT result
MICA declares the MICAT result via online mode on the official website. Applicants can access their scores online using their login credentials. After the declaration of results, the qualified candidates are called for GE and PI at different campuses of MICA.
Results for MICAT II 2020 were announced on February 13, 2020, on the official website.
STEP 5: Participate in Group Exercise/Personal Interview
Based on the scores of MICAT-1 and /or 2, followed by a performance in GE and PI, candidates are selected and granted admission into programs offered by MICA.
Note: Best of the two scores is considered when a candidate has appeared for MICAT I as well as MICAT II.
Q: Do we need to carry the hard copy of the MICAT admit card while appearing for exam?
A: Yes, the applicants need to download the MICAT admit card from the official website and carry its print out while appearing for the exam. Digital copy of the admit card is unacceptable at the exam centre.
Q: Do other MBA/PGDM institutes accept MICAT Results?
A: No, only MICA accepts the scores of MICAT. MICAT is a university-level examination.
Q: Which documents can be used as photo ID proof for MICAT exam?
A: Documents like Aadhar Card, Pan Card, Voter ID Card, Passport, Driving License used as photo ID proof while appearing for MICAT exam.
Q: What is the maximum number of seats available in PGDM-C?
A: The maximum number of seats available in PGDM-C program is 180.
Q: Are the benefits of the scholarships available for students who qualify MICAT?
A: Yes, MICA provides scholarships. For detailed information about the same, you need to visit the official website.